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File Types 101: The Secret Language Of Your Website And Social Media

File Types 101: The Secret Language of Your Website and Social Media

Running a business can feel like learning a whole new language, right? Between SEO and PPC, it’s easy to get overwhelmed.

But fear not, because today we’re tackling a seemingly small but super important topic: file types.

These little extensions at the end of your filenames (like .jpg or .pdf) are like secret codes that tell your computer what kind of information it’s dealing with. Choosing the right one can make a world of difference for your website and social media presence.

Let’s break down some of the most common file types you’ll encounter:

  • Images:
    • JPEG (.jpg): Your go-to for photos! Great for capturing colourful images on your website or social media posts. Just be aware that quality can suffer slightly with compression.
    • PNG (.png): Perfect for graphics with sharp lines and text (think logos or infographics). Also great for images you need a transparent background for.
  • Documents:
    • PDF (.pdf): The universal document format! PDFs are widely readable and perfect for sharing things like brochures, presentations, or invoices.
  • Compressed Files:
    • ZIP (.zip): Like a magic shrinking bag for your files! Use .zip to bundle multiple files together and make them easier to send or download.
  • Design Files:
    • PSD (.psd): Used by graphic designers, .psd files allow for layered editing, perfect for complex projects like website mockups. You won’t need this one yourself, but it’s good to be aware of it.
  • Code & Text:
    • HTML (.html): The building blocks of your website! HTML files contain the code that structures your webpages.
    • TXT (.txt): The digital notepad. Use .txt files for simple text documents with no formatting, like quick notes or code snippets.
  • Videos:
    • MP4 (.mp4): Widely compatible and a great space-saver, .mp4 is a fantastic choice for most online videos. Think social media posts or explainer videos for your website.
    • MOV (.mov): Often used by Apple products, .mov offers high quality but can sometimes be larger file sizes.

Remember: This is just a taste of the file type world, but with this knowledge you can make informed decisions about the files you use for your business. Don’t be afraid to experiment and ask questions! Here are some bonus tips:

  • Double-check file sizes: Especially for social media, keeping file sizes small can help with faster loading times.
  • Use a free image editing tool: Canva or PicMonkey are great options for resizing and optimizing images for web use.
  • Not sure which type to use? Ask! There are tons of online resources or friendly tech support folks who can help.

By understanding file types, you’re taking control of your online presence. Now go out there and conquer that digital world!

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